The property at 590 West Peachtree Street, currently operating as Crowne Plaza Midtown, has been purchased by real estate firms Monomoy Property Ventures and Axonic Capital. WSB-TV Channel 2 – Atlanta+2Hotel Management+2
Over the next two years, the building will undergo a major overhaul and be transformed into a marquee Marriott hotel. Connect CRE+4WSB-TV Channel 2 – Atlanta+4Hotel Management+4
Key details of the plan include:
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The property currently offers 462 large guestrooms and more than 30,000 sq ft of meeting space. Hotel Management Network+4WSB-TV Channel 2 – Atlanta+4Hotel Management+4
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Architect Cooper Carry will lead the design and engineering work. Hotel Management+2Hotel Management Network+2
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Schulte Hospitality Group will manage the property post‑conversion. Hotel Management+2Hotel News Resource+2
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Upgrades will include modernized guest rooms, refreshed public spaces, new food & beverage options, and enhanced operational systems. Hotel Management Network+4WSB-TV Channel 2 – Atlanta+4Hotel Management+4
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Construction is expected to begin in late 2026, with a reopening as Marriott scheduled for late 2027. Connect CRE+3WSB-TV Channel 2 – Atlanta+3Hotel News Resource+3
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Once reopened, it will join Marriott’s Bonvoy loyalty program and aim to become a top destination for both travelers and events in Atlanta. WSB-TV Channel 2 – Atlanta+2Hotel Management+2
(Photo By- IHG Crowne Plaza)
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