H & M COLLABS WITH THE WEEKND!
The Weekend is continuing to dominate as he takes to his Instagram to report his new venture. The OVO artist announced earlier that he has a collaboration coming in the spring!
He captions:
“excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS”
The collection will be for their “Selected By” project. It will feature menswear for the spring 2017 season. The garments were carefully handpicked by The Weeknd himself.
It will be in stores on March 2.
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