ATLANTA, GA — The Atlanta Hawks are expanding their presence beyond the basketball court with plans for a new year-round merchandise store in downtown Atlanta.
The retail location, developed in partnership with Fanatics, is planned for Centennial Yards, one of the city’s major downtown redevelopment projects.
The new store will give Hawks supporters another destination to purchase official team apparel, jerseys, accessories, and other merchandise without needing to attend a game at State Farm Arena.
The announcement comes as the organization prepares for the upcoming NBA season and looks for new ways to connect with fans throughout the year.
The addition also reflects the ongoing transformation of downtown Atlanta, where new entertainment, residential, and retail developments are reshaping the surrounding area.
For the Hawks, the project represents more than another merchandise location. It creates an additional opportunity to strengthen the team’s identity within Atlanta’s growing sports and entertainment community.
With basketball season approaching, the new shopping destination could become another popular stop for fans representing the city and their favorite NBA team.
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