Kai Cenat is officially stepping into the fashion world, unveiling his new streetwear brand Vivet for the first time—but the rollout is already sparking mixed reactions online.
During the reveal, Kai showcased several pieces from the collection, including graphic-heavy streetwear designs with a darker, edgy aesthetic. One standout item was a white long-sleeve shirt featuring bold, tribal-style prints, along with a custom-painted hat that highlighted a more artistic, hands-on approach to the brand.
The brand’s identity leans heavily into a gothic-inspired look, with its logo featuring a sharp, ornate cross-like symbol that gives Vivet a high-fashion, editorial feel.
Interestingly, Kai was also seen using scissors during the reveal, hinting that he’s taking a DIY and creative-driven approach to the clothing line rather than treating it like a typical merch drop.
While the launch marks a major move for one of the internet’s biggest personalities, not everyone is sold just yet. Social media reactions quickly poured in, with some fans questioning the designs and overall direction of the brand, while others are supporting Kai’s transition from streaming into fashion and entrepreneurship.
This debut adds to Kai’s broader shift in 2026, as he continues to expand beyond content creation and explore new creative ventures.
(Photo by Marc Piasecki/WireImage)
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