OFF-WHITE IS LABELED THE HOTTEST BRAND ON THE PLANET
When your brand is pushing past the likes of Gucci, Nike and Prada; you are definitely doing something right. And that’s exactly what’s happening to Rockford born fashion designer Virgil Abloh.
The Boylan alum’s “Off-White” label has been named the “Hottest Brand on the Planet” according to the Lyst Index. Complex.com says that in the third quarter of 20-18, Abloh’s “Off-White” has risen 33 spots to number one on the “Hottest Brands” list.. “Off-White” is responsible for 3 out of 20 entries in the “Hottest Products” list.
Besides his “Off-White” brand, Abloh is also the Director of Men’s Wear for Louis Vuitton.
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