The Atlanta Hawks have unveiled a one-of-a-kind promotional night that’s turning heads across the basketball world. On Monday, March 16, the Hawks will host a themed game celebrating Magic City — the famed Atlanta adult entertainment club widely regarded as a cultural touchstone in the city’s nightlife and music scenes — during their home matchup against the Orlando Magic.
🏀 What to Expect at “Magic City Monday”
The Hawks are planning a full celebration around Magic City’s influence on Atlanta culture, including:
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🍗 Magic City’s famous lemon pepper wings — featuring traditional and special versions, including one named after former Hawks guard Lou Williams.
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🎤 A live halftime performance by Atlanta native T.I.
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🎙️ A pregame podcast recording discussing the club’s impact on music, sports, and culture.
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🧢 Exclusive Magic City-themed merchandise available to fans.
Team leadership says the theme night honors Magic City as an “iconic cultural institution,” tying together Atlanta’s unique entertainment history with NBA fandom. Hawks co-owner Jami Gertz, who helped produce the STARZ docuseries Magic City: An American Fantasy, said the collaboration reflects the club’s impact on the city.
💬 Debate and Backlash
Not everyone is on board with the promotion. San Antonio Spurs center Luke Kornet publicly called on the Hawks to cancel the event, arguing that celebrating an adult entertainment club during an NBA game could “reflect poorly” on the league and potentially convey a message that conflicts with efforts to protect and respect women and families. Kornet highlighted concerns about objectification and urged the Hawks to reconsider.
The debate highlights broader conversations around the intersection of sports marketing, culture and community values, even as many fans express excitement over the unique tie-ins and entertainment elements planned for the night.
🏟️ Game Night Details
Event: Hawks vs. Orlando Magic — “Magic City Monday”
Date: Monday, March 16
Location: State Farm Arena, Atlanta
The promotional night promises to be one of the most talked-about NBA game nights of the season, blending basketball with local cultural celebration — even as opinions vary on how that celebration should be framed.
Whether fans come for the wings, the music, the merch, or the matchup, March 16 is shaping up to be a memorable night in Atlanta’s sports calendar.
(Photo by Kevin C. Cox/Getty Images)
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