Streetz 94.5's Streetz Morning Takeover

Atlanta's Number One Station

in the Streetz for Hip Hop

Walmart to Phase Out Artificial Dyes in Great Value and Other Store Brands by 2027

0

Retail giant Walmart announced plans to remove synthetic food dyes and more than 30 other artificial additives from its private-label food brands—including Great Value, Bettergoods, and Marketside—by January 2027. Reuters+2AP News+2

Walmart says the change affects nearly 1,000 products, spanning salty snacks, cereals, salad dressings, cake frostings, and other packaged goods. AP News+2ABC News+2


Why Walmart Is Making the Shift

  • Consumers increasingly demand cleaner, simpler ingredients, and Walmart claims that about 90 percent of its store-brand foods already contain no synthetic dyes. CityNews Halifax+3Reuters+3AP News+3

  • The move also aligns with pressure from federal leadership, including a push under the “Make America Healthy Again” initiative to reduce the use of artificial food additives. Reuters+2AP News+2

  • Walmart says it will phase out dyes like Red No. 3, Yellow No. 5, and other petroleum-based colors, and replace them with natural alternatives where possible. AP News+2ABC News+2

Officials state that they will coordinate with suppliers to reformulate recipes while trying to maintain taste, appearance, and affordable pricing. Reuters+2ABC News+2


What This Means in Practice

  • Reformulated versions of many favorites—like cereals, dips, sauces—may begin appearing on shelves within the coming months. AP News+1

  • Some of the additives Walmart is targeting are already banned, rarely used, or under scrutiny; critics point out that certain items on its removal list had minimal usage to begin with. ABC News+2AP News+2

  • Walmart is not alone: other food companies (like Kraft Heinz, General Mills, and PepsiCo) have also announced plans to phase out synthetic dyes across their product lines. Al Jazeera+3Star Tribune+3Food Safety News+3


Challenges & Considerations

Implementing this reformulation won’t be easy:

  • Switching from synthetic to natural coloring involves sourcing reliable ingredients, ensuring shelf stability, and matching color consistency.

  • Costs for natural dyes tend to be higher, which could pressure Walmart to find ways to absorb or offset those expenses while keeping prices low.

  • Consumer reaction will be important—brand loyalty may be tested if appearance or flavor are altered.

(Photo by Scott Suchman) for The Washington Post via Getty Images

No comments

Oscars 2025 Winners

OSCAR WINNERS & NOMINATIONS 2025- 97th AWARDS   Best Picture ANORA  **WINNER** Alex Coco, Samantha Quan and Sean Baker, Producers THE BRUTALIST Nick Gordon, Brian Young, ...