Puerto Rican superstar Bad Bunny has been officially tapped to headline the 2026 Super Bowl halftime show, with the announcement made during Sunday Night Football’s halftime broadcast. Reuters+2HotNewHipHop+2
The performance will take place on February 8, 2026, at Levi’s Stadium in Santa Clara, California. Reuters+2AP News+2 The halftime show will once again be produced in collaboration with Roc Nation and executive producers including Jesse Collins. Reuters+1
Artist Statement & Cultural Significance
Bad Bunny expressed deep emotion over the opportunity, emphasizing that the performance is more than just a show:
“What I’m feeling goes beyond myself. It’s for those who came before me … this is for my people, my culture, and our history.”
“Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.” Reuters+2AP News+2
With this slot, Bad Bunny becomes one of the few Latin artists ever chosen for Super Bowl halftime headlining duties—and the first solo male Latin artist to take the lead. Wikipedia+3AP News+3NBC Bay Area+3
Career Highlights & Context Before the Show
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Bad Bunny, born Benito Antonio Martínez Ocasio, is a multiple Grammy and Latin Grammy award winner already known for pushing boundaries in Latin trap and reggaeton. AP News+2Wikipedia+2
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He recently concluded a major concert residency in Puerto Rico and released his latest album Debí Tirar Más Fotos. AP News+2Wikipedia+2
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Notably, Bad Bunny has chosen not to include U.S. dates in his upcoming tour, citing concerns over immigration enforcement and safety for fans. Wikipedia+1
What to Expect & Legacy
The Super Bowl halftime show has grown into one of the most visible global pop culture stages, and expectations are high for a memorable production. In recent years, headliners like Kendrick Lamar and Usher brought bold performances that blended music, commentary, and spectacle. Wikipedia+2Wikipedia+2
With Bad Bunny’s selection, the NFL continues to emphasize diversity and cultural resonance in the halftime show. Jay-Z (via Roc Nation) praised his impact on Puerto Rican culture and the connection he brings between music, identity, and representation. AP News+1
This Super Bowl LX event will also be broadcast nationally on NBC and streamed via Peacock and NFL+. Wikipedia
(Photo by Aaron M. Sprecher/Getty Images)
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