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Nike Relaunching Kobe Bryant Brand This Summer

Post on: June 30, 2023
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Nike is gearing up to relaunch Kobe Bryant‘s line with the Swoosh, the sportswear giant’s CEO announced to investors on Thursday … and fans won’t have to wait long, products are expected to drop before the end of August!

CEO John Donahue spoke on an earnings call this week, where he announced some seriously awesome news … “It’s going to be an exciting summer as we set the stage to relaunch the Kobe brand in advance of Kobe Day on 8.24,” JD said.

Donahue, nor Nike, expounded further, so specifics surrounding Kobe’s brand are still unclear.

A relaunch wasn’t always a foregone conclusion. The longtime partnership between Nike and Kobe/KB’s estate came to an end in April 2021 when a new contract could not be agreed upon.

Fast forward to March 2022 … when Vanessa Bryant announced the estate reached a new deal with Nike, restoring one of the most successful partnerships in shoewear history.

At the time, Vanessa said of the new agreement … “We’re excited to announce our partnership with Nike is going to continue! I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remains so desired by his fans around the world.”

Bryant continued … “With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike products for years to come and with Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation.”

Since the reunion, the releases from Nike have been sparse. There were Kobe 4 and 6’s released on a limited basis, but there haven’t been any major drops.

If you listen to Donahue, it sounds like it’s only a matter of time … Kobe Day (8/24) is just 55 days away.

Photo: Christian Petersen | Credit: Getty Images

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