Ye Gets What He Wants
In the end, Adidas gave Ye what he wanted, although it looks like Adidas has come out ahead. There is a very limited path to redemption for West, and it doesn’t appear as though he has the resources to relaunch his Yeezy brand.
Additionally, Adidas still owns the rights to all of Ye’s Yeezy designs. This means they can continue to sell Yeezy silhouettes without the name attached. It also means Kanye can’t go out and sell these designs on his own. Ye completely overlooked this, and now, Adidas is about to make a whole lot of money.
In a new report from Bloomberg, it was revealed that Adidas still plans on selling Yeezy shoes in 2023. Of course, these shoes will not contain the Yeezy branding. Instead, they will simply say Adidas, although fans will know that these once beared West’s name. Perhaps the most interesting part of Bloomberg’s story is the fact that Adidas is set to save hundreds of millions of dollars in royalty payments. According to the report, Adidas will get to skip out on upwards of $300 million in royalty payments.
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