Roc Nation and Modern Luxury have teamed up to create “EDITION.”
“With EDITION, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture. I am beyond excited to help shape a visionary platform that understands the aspirational significance of exploring creativity in the luxury space,” stated EDITION editor-in-chief Soul H. Harris. Roc Nation and Modern Luxury executives echoed Harris’ vision: “The importance of elevating the voices of such a powerful community has never been greater. We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward.” Roc Nation President of Business and Operations Brett Yormark said.
Modern Luxury Media, which centers its brand around providing affluent customers with expensive products, is using EDITION to rebrand themselves as more inclusive: “This is a proud moment for Modern Luxury to bring EDITION to life in partnership with Roc Nation and to ensure diverse voices are championed and represented within the luxury space.” said Modern Luxury CFO Michael Dickey.
Both companies seem intent on delivering a product bent on inspiring the masses and elevating marginalized voices.
Check out the announcement below.
Proud to partner with @modern_luxury to announce @editionmodlux by Modern Luxury: The first fully immersive journey into a world of luxury and culture that celebrates talent from diverse communities. Launching Winter 2021. #editionmodlux pic.twitter.com/zugsfqi4zW
— Roc Nation (@RocNation) July 22, 2021
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