The new venture will help keep parent company Wingstop competitive amid the country-wide chicken wing shortage.
Thighstop is the newly launched digital brand that allows customers to order thighs for pickup or delivery through Doordash from the website. According to the site, different Thighstop flavors were handcrafted with different sides and dips, and can be selected with or without the bones.
While the new thigh offerings will be available at all of Ross’ locations, it’s part of a company-wide initiative to add the online-only Thighstop to Wingstop’s offering. “We back outside, and it’s time to take it to the next level,” Ross said in an interview with yahoo sports! about the new venture. “We know how Wingstop perfected wings. Now, just imagine that juiciest part of the meat, and we boss it up, baby.”
Introducing The Biggest Thigh Boss, Rick Ross 🔥https://t.co/40ueocgvMv pic.twitter.com/1z0pHhtYiR
— Wingstop 🍗 (@wingstop) June 21, 2021
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