Some people may have laughed when Erykah Badu announced a new incense with the fragrance inspired by the smell of her lady parts, but others took her very seriously! The new incense sold out in just 19 minutes at $50 per. The R&B legend shared that to make the scent, she cut up her panties and burned them.
The incense was available for pre-sale on Thursday, February 20, at a cost of $50. The Badu WorldMarket website states the product “was created with the ashes of Badu’s underwear. Pure resin, handmade, sun-dried. Also created with essential oils and herbs.”
Black Enterprise previously reported that in an interview with 10 Magazine, Badu announced that she would be selling incense that has the fragrance of her vagina. Badu stated that she recognizes the power that’s been attached to her for so many years, “There’s an urban legend that my p***y changes men,” she says about the rumors that have been going around for years. “The men that I fall in love with, and fall in love with me, change jobs and lives.”
The eclectic artist launched Badu World Market. Items that are available for purchase include bespoke clothing and accessories, as well as apothecary goods and traditional music merch. And, of course, what Badu calls her “superpower”—that incense that smells like her vagina.
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