On Thursday (February 9), Scooter Braun’s Hybe America entered an astounding $300M deal with Quality Control. Now, the executive’s company owns the southern label’s sports, music, television, and film branches. It may seem unexpected to some, but the New York native has a long-standing relationship with Coach K and P. This ultimately seems to have sealed the deal.
In wake of the huge merger, Braun and his new partners sat down with MSNBC to speak on their journey working together. “I brought my company into Hybe about two years ago,” Braun explains to Ari Melber in the interview. “And teamed up with the incredible entrepreneur whose responsible for BTS and so many other incredible groups out of Asia.”
“We decided to put our companies together and become one world company. What was very important to me was bringing opportunities from our platform to other entrepreneurs in the space.” The 41-year-old goes on to note that he and Coach K go back 20 years. He and P have also been friends for nearly a decade.
“I’ve admired them throughout my career. To have this opportunity to come together as one company is really a full circle moment,” Braun tells Melber. The former noted that this new deal will allow Quality Control to move into the global space like never before. P also shared his thoughts on the merger, specifically giving insight into why Atlanta’s hip-hop scene continues to blow up worldwide.
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