In today’s music industry, everybody’s going to have their own hustle and strategies to maximize views and engagement. But it’s easier for some than others, and when big labels have the money to buy them, it breaks a balance. Atlantic Records allegedly used bot engagement to boost the numbers of music videos from Lil Uzi Vert, Don Toliver, and more. For example, after Don Toliver’s “Do It Right” music video reached 7.1 million views in a day, many weren’t buying it. For those of you unfamiliar with bot engagement, it’s a practice where you buy fake accounts and automated “users” to boost views or streams. After the “Do It Right” video in particular, many didn’t believe in such high viewership in a short time. It’s worth noting that four days after the video’s drop, as of writing this article, the video has 7.9 million views. According to screenshots circulating online, it amassed 7.1 million a day after its release.
Don Toliver Really Botting Views 🤦😂 pic.twitter.com/hIVlxs8cdf
— ig: @slayerapp (@slayerrapp) November 24, 2022
However, this isn’t to blame Don Toliver in particular, or any artist for that matter. Many see this as tampering from the labels themselves, who have the financial backing and reach to make such purchases. DJ Akademiks took to Twitter to voice his thoughts after many started to call out Atlantic. “Damn.. Atlantic Records went from being hella lit a few years ago to being s**t. They literally threw in the towell on marketing and promotin their artists..they just buying WILD amounts of fake views…which makin their artists look even worse.”
Damn.. Atlantic Records went from being hella lit a few years ago to being shit… they literally threw in the towell on marketing and promotin their artists..they just buying WILD amounts of fake views…which makin their artists look even worse.
— DJ Akademiks (@Akademiks) November 26, 2022
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