Walmart recently announced that it will be bringing in fashion brand scoop to help make an urban appeal!
Streetz Insider “Fashion”:
Company: Walmart
Brand: Scoop
Walmart announced Monday it’s relaunching the once-beloved trendy New York fashion brand, Scoop NYC, on its website and in select stores.
Scoop shuttered all 16 of its stores in New York City three years ago, having gained famed with its chunky black-and-white logo appearing across episodes of “Sex and the City” and on the arms of fashion influencers in the SoHo neighborhood of Manhattan. The liquidation marked the end of Scoop’s 20 years in business, as it became a victim of rising rents in the city.
The company said it will sell more than 100 pieces, in inclusive sizes, ranging in price from $15 for a Scoop graphic tee to $65 for a coat, and using materials like faux fur and vegan leather. In addition to clothes, there will be footwear and handbags. Everything will be available online starting Monday and in select Walmart stores early next year, according to the company.
Walmart said Scoop founder Stefani Greenfield has also been playing a role in the design process.
“We’ve been focused on establishing Walmart as a destination for fashion – a place where our customers can discover stylish items that are accessible,” Denise Incandela, the head of Walmart’s fashion business, said in a statement. “Adding Scoop to our portfolio makes it that much easier for our customers to look and feel their best.”
Scoop adds to Walmart’s growing portfolio of fashion labels and partnerships, some better known than others.
Streetz what do you think, are you shopping Walmart this season?
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